Boo Matthews  


With extensive experience, Boo directs all the marketing and PR activities for our clients at 17.

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Bringing together world class sporting excellence and award winning business experience, the key members of Team 17 are here for you. We understand your needs and when you deal with Team 17, you will receive an honest, straight talking response. We are passionate and professional, we do not deal in smoke and mirrors, we just commit to working hard and honestly for you.  Meet our key team members:

Ian Byers

Managing Director

A UK Athletics Approved Athlete Representative, Ian's extensive  business skills and knowledge will benefit every 17 client.

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What they say............

"the team at 17 Management are the measure with which management companies should be compared"

Myak Paul Homberger - Sports International Magazine  Read the full article here.

"What a great company, amazing people, talented sportsmen and women, supportive, professional and just damn blooming nice"

Paul Westerman - Charity Oars

"I am very proud to be part of Team17. Thank you 17 Management for your support"

Kelly Edwards - International Judo Champion

"Since I have been working with 17 Management my sporting profile has raised dramatically and it's helped me gain confidence in my own game. They're always there to help and listen to any problems that I may be having. I have met some amazing athletes from all walks of life and have made some great friends in the process"

Jordanne Whiley MBE - Grand Slam Wheelchair Tennis Champion

Hannah Cockroft MBE


A key part of the 17 team, Hannah is involved in an advisory role, whilst still competing at the highest level.

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WHY 17 ?

17 miles per hour is the optimum race speed for a T34 female wheelchair racer like Hannah. It is a speed that Hannah has achieved on only a few occasions, the most memorable being during the London 2012 200m Final. You can watch a video of the race below.